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Victor Antonio
Victor Antonio
Author, "Sales Ex Machina: How AI is Changing the World of Selling" | Selling Power's Top Sales Speaker 2023 |
Published Dec 5, 2023
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All this whining and speculation about the economy is making me dizzy!
Stop it!
Cut it out!
There’s always an ‘upside to a down market’ and here are ten of them:
Check out my free Selling in a Recession video series.
One key to success during a downturn, aside from surviving, is to further entrench yourself with your existing client base and at the same time look for ways to penetrate and position your product in your competitor’s backyard.
Not all markets are created equal. We shouldn’t generalize what we see in the news and assume it applies to our market. It may, but the direct assumption is a copout. In George Orwell’s 1984 the media was in charge of creating perception to fit some totalitarian agenda.
Today media can’t seem to make up their mind whether we’re in a deep recession or shallow depression or will the recession have a 'soft landing'. What does that even mean?! 😝
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Answer?
Who cares! Pundits be damned! Whether by some Keynesian trickier or fortunate turbulence of Adam Smith's invisible hand, companies were still buying from somebody. No economy stands still!
Right now at this very moment, a potential client in your market niche is buying something from your competitor.
Stop coming up with reasons (i.e., excuses) why you can’t sell and think of reasons why NOW is the ideal time to expand your business.
Action Item: Send this to a friend or colleague who is negative on the economy.
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6 Comments
Stefani Havel
Sales & Communication Strategist Enhancing Sales Effectiveness & Communication Dynamics | Certified DiSC Facilitator | Mindset Mastery Empowering Sales Teams to Achieve Goals with Confidence & Resilience.
4mo
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Great advice! Too often sales people forget about past clients they have served & there is usually GOLD in past clients, especially if you served them well!
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Mark Hunter
Sales kickoff speaker helping you turn prospects into profits.
4mo
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Sing it! You are spot on... uncertainty in the marketplace creates certainty in the sales profession.
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Mark Donaldson
Founder, CEO, TEDx Speaker - Real-time fleet management anywhere and everywhere with intelligent AI IoT and 5G wireless mobile connectivity.
4mo
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Solid advice, Victor! Opportunities are everywhere if we learn what they look like and pursue going after them, especially in challenging market and economic conditions. Survival is for the one that adapts the fastest.Never let a crisis go to waste!There's never an ill wind that didn't blow somebody some good their way.
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Jim Duffy
President @ The Litigation Connection LLC | Sales Support Expert
4mo
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I really like you Victor , but 120 days to pay for the term. You better be charging more for the interest on the money. Second if the client needs 120 days to pay do you want them as a client?
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