What is a Premium? | Definitions + Examples | Square One (2024)

Reviewed by Daniel Mirkovic

Updated February 23, 2024

Noun

pre·mi·um | ˈprē-mē-əm

Definition: The payment made to an insurance company in exchange for insurance coverage.

Tiffany was pleased to learn that her insurance premium would be decreasing next year.

What is an insurance premium?

The payment a customer makes to an insurance company in exchange for their insurance policy is called the premium.

Premium is just another way of saying “payment.”

Insurance companies normally collect premiums in advance. When a customer buys a new insurance policy, they pay their premiums in exchange for the coverage they’re receiving during the term of the policy. Most commonly, insurance contracts are annual: the customer pays one year’s worth of premiums at the beginning of the year, and the insurer agrees to provide coverage for that length of time.

Most home insurance providers (including Square One) offer other payment options, like monthly installments.

Even though customers pay their insurance premiums in advance, the premiums have to be earned before the insurance company can count them as actual revenue. Premiums are earned over the life of the insurance policy for which they’ve been paid—a concept known as earned premiums.

For example, let’s say you buy a new home insurance policy that lasts one year, and you pay your $1,000 annual premium up-front. On the day you buy it, the insurance company hasn’t earned any of that $1,000, because no time has passed since they started insuring your home.

After six months has passed, the insurance company has now earned half of that premium: $500. At the end of the year, the company has earned the entire $1,000 premium, and the policy term is over. The insurance company will inform you what your premium will be if you wish to continue insurance coverage for another year, and then the cycle starts over.

Earned premiums are important if you need to cancel your policy in the middle of the term. The insurance company will refund the unearned portion of your up-front premium payment. If you cancel your policy halfway through the policy term, you’ll get a refund of about half of your premiums.

However, most companies impose a minimum retained premium, which is the amount they earn simply by issuing the policy. For example, Square One’s minimum retained premium is $50; after you’ve paid $50 in total premiums, you can cancel and receive a refund of all unearned premiums.

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How is an insurance premium calculated?

Insurance providers collect premiums in exchange for accepting the risk of protecting a home, car, business, or whichever object of insurance. All their customers’ premiums get pooled together, and the insurance company pays claims out of this pool.

The first step in calculating premiums is predicting how large a pool the company will need. Insurance companies employ actuaries to make these calculations. Actuaries analyze mountains of data to figure out how much the insurance company should expect to pay for claims over the course of the next year (or several years).

Based on that information, the insurance company knows how much premium they need to collect in total to ensure that they’ll have enough cash to cover their customers’ losses — also known as the loss ratio.

Of course, not every insurance customer pays the same premiums. Individual premiums are calculated based on relative risk: customers who are very likely to draw from the claim settlement pool pay higher premiums than customers who are not likely to make any claims.

Basically: more risk for the insurance company equals higher premiums.

In deciding how much to charge each customer, insurers evaluate dozens or even hundreds of factors. Many of those factors are outside the control of the individual customer, which is part of why many people feel frustrated by seemingly random insurance premiums.

Every insurer has their own approach, but when it comes to home insurance, there are certain things that every home insurance company looks at when determining premiums:

  • Location of the home. There are actually many factors rolled into one here, but the physical location of an insured home is a very important premium rating factor. For example, a home located on a floodplain is (obviously) at risk of being damaged by a flood, so insurers would charge higher premiums to insure it.

  • Home’s proximity to fire protection. Fire is one of the most destructive risks a home faces, so being close to fire hydrants and fire halls helps lower premiums. This is not typically an issue for homes in cities, but rural homes may be many kilometres from fire protection.

  • Replacement cost of property. Since the insurance company is agreeing to cover the cost of rebuilding or replacing insured property (homes, furniture, or anything else) they will charge higher premiums for more expensive property. This is part of why tenant’s insurance tends to be less expensive than homeowner’s insurance: tenants don’t need to insure the replacement value of their home, since they don’t own it.

  • Age and type of in-home systems. Plumbing, HVAC, and electrical systems can all be factors in determining home insurance premiums. Old wood stoves present a fire risk, especially if they haven’t been maintained properly. Outdated electrical systems, like knob and tube wiring, increase the home’s risk of fire as well. Homes with well-maintained, modern systems may see lower premiums than homes with aging systems.

  • Occupancy. Insurers usually charge lower premiums to owner-occupied primary homes. Vacation homes have a higher risk because they’re often empty, with no one present to respond to issues. Rental homes are riskier because the owner can’t control who is coming and going from the property.

  • Age and construction of home. Old homes are at greater risk of suffering damage than new homes, so they’re often more expensive to insure. The style of construction is a factor, too; a solid concrete building may be more expensive to build or repair than a wood frame structure.

  • Liability factors. Since home insurance includes liability coverage, insurers will charge higher premiums for homes that are at greater risk of having liability claims. For example, a house with a tall balcony that has no railing would be at risk of having a guest fall and seriously injure themselves, so the insurance company would charge a higher premium (or more likely, ask that the homeowner install a railing).

Similarly, when you buy car insurance, the insurance provider will look at similar factors to decide what the policy costs. What kind of car? How much might repairs cost? Who drives it, and what is their driving history like? Where is it usually parked? We have a whole article on calculating car insurance premiums, if you’re interested in the subject.

There can be hundreds of factors that insurers may consider while determining premiums, which is why you’ll often receive wildly different insurance quotes from different providers. Everyone has their own secret sauce, so to speak, when it comes to calculating premiums.

In the end they’re all trying to accomplish the same thing: offer as many policies as they can while collecting enough premiums to cover all their customers’ claims (without going bankrupt).

The important points

  • Premiums are the payments that insurance customers make in exchange for insurance coverage.
  • Most insurance premiums are refundable until they are earned, minus any minimum retained premium.
  • There are hundreds of factors insurance companies may consider while calculating premiums, which is why they can vary so much from insurer to insurer.

Looking for another insurance definition? Look it up in The Insurance Glossary, home to dozens of easy-to-follow definitions for the most common insurance terms. Or, get an online quote in under 5 minutes and find out how affordable personalized home insurance can be.

About the expert: Daniel Mirkovic

A co-founder of Square One with 25 years of experience in the insurance industry, Daniel was previously vice president of the insurance and travel divisions at the British Columbia Automobile Association. Daniel has a bachelor of commerce and a Master of Business Administration (MBA) from the Sauder School of Business at the University of British Columbia. He holds a Canadian Accredited Insurance Broker (CAIB) designation and a general insurance license level 3 in BC, Alberta, Saskatchewan, Manitoba and Ontario.

What is a Premium? | Definitions + Examples | Square One (2)

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What is a Premium? | Definitions + Examples | Square One (2024)

FAQs

What are examples of premiums? ›

In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium.

What is a premium answer? ›

The difference between the price paid for a fixed-income security and the security's face amount at issue is referred to as a premium if that price is higher than par. The purchase price of an insurance policy or the regular payments required by an insurer to provide coverage for a defined period of time.

What is premium insurance with an example? ›

What Is an Insurance Premium? An insurance premium is the amount of money an individual or business pays for an insurance policy. Insurance premiums are paid for policies that cover healthcare, auto, home, and life insurance. Once earned, the premium is income for the insurance company.

What are premiums best described as? ›

Premiums are best described as. money paid by the insured to acquire a policy's benefits.

What is an example of a premium customer? ›

For example, premium consumers, for instance, will pay more for toothpaste that alleviates tooth sensitivity rather than toothpaste that only promises whitening power. If extra legroom and faster deplaning appeal to a premium consumer, they are willing to pay more for first class seats on an airplane.

What are premium items? ›

Premiums are intended to promote sales. An example is a gift the customer receives when purchasing a certain item or a certain amount. Items used in this way do not need to have a company name or logo.

What is a premium for dummies? ›

A premium is a payment to your insurer that keeps your coverage in place. Insurance companies determine your premium by deciding what the risk is to insure you.

How is premium calculated? ›

Mortality and Underwriting Process

The amount of premium also calculated on an actuarial basis, which is essentially a statistical method to assess the insurance risk for an applicant, using the probability of death occurring at a given age level.

What determines your premium? ›

You pay insurance premiums for policies that cover your health—and your car, home, life, and other valuables. The amount that you pay is based on your age, the type of coverage that you want, the amount of coverage that you need, your personal information, your ZIP code, and other factors.

What is premium and types of premium? ›

The insurance premium is the sum of money an individual or business must pay for an insurance policy. The amount of insurance premium that is paid out by the policyholder to the insurance company depends on a variety of factors.

What is premium in accounting? ›

In finance and accounting, a premium is any additional cost charged on top of an asset's usual cost. Debitoor accounting & invoicing help freelancers, entrepreneurs, and small businesses track investments and manage company finances. Try Debitoor free for 7 days.

What is premium income? ›

Premium income is any money received by an individual or business as part or all of a premium payment. The term applies commonly to options contracts or insurance policies. In both cases, premium income compensates the recipient for the risk that they will have to deliver a financial obligation to the counterparty.

What is the meaning of premiums? ›

Definition: Premium is an amount paid periodically to the insurer by the insured for covering his risk. Description: In an insurance contract, the risk is transferred from the insured to the insurer. For taking this risk, the insurer charges an amount called the premium.

What is an example of a premium in marketing? ›

Common examples of this strategy include buy-one-get-one promotions and box top programs. In- or out-package premiums: As the name suggests, companies include these premiums within the packaging or attach them to the outside. One of the most prominent examples is a toy inside of a cereal box.

What is an example of a premium in sales promotion? ›

A premium is something you get either for free or for a small shipping and handling charge with your proof of purchase (sales receipt or part of package). Remember wanting your favorite cereal because there was a toy in the box? The toy is an example of a premium.

What are insurance premiums? ›

An insurance premium is the amount you pay each month (or each year) to keep your insurance policy active. Your premium amount is determined by many factors, including risk, coverage amount and more – depending on the type of insurance you have. This does not apply to all types of life insurance.

What are the different types of insurance premiums? ›

Types of Insurance Premiums
  • Life. Life insurance premiums are determined by your personal information, including your age, health, and medical record. ...
  • Health. Some individuals may receive health insurance coverage from their employer, so they may not need to pay for the premium. ...
  • Auto. ...
  • Homeowners. ...
  • Renters.

What is an example of a premium model? ›

This business model seeks a higher profit margin on a lower sales volume. Examples of this model include Rolls-Royce, BMW and Mercedes-Benz in the auto industry, Gucci bags and Rolex watches in the luxury accessories industry, and elite personal services such as using a chauffeur.

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